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so just incase you don’t know what it is, infinite scroll does exactly what it says on the tin. It’s a way of loading a very long page in steps. bing.com does this (it also has a nifty little readout of what images you’re viewing at the time that changes dynamically) but it seems like there’s some mixed feelings about these infinite scrolling sites..
I must say that I do like blogs that do that. I’ll try one of these days, hell it’s the internet, can’t you just have 2 versions of everything and let your users decide?!
From a usability point of view, the idea of less clicking is the obvious benefit is fairly without drawbacks, or is it? More scrolling isn’t great but the content is visible more with less interaction which I would consider a plus. I have tucked in my head a blog that does this with lightbox style viewing of articles so you never lose your place, but that may or may not be as good as I expect.
The problem for the site’s owner would be less “page views” as people don’t need to click away and load new pages, so less ad revenue if you’re selling it based on views.. but that’s hardly a problem for the user.
I don’t know fully what the consensus is but I’m sure the most important thing on the visitor’s mind is finding and viewing your content, if it’s worth viewing that is. I’ll add a poll to this page in the near future and try and get some feedback on what you’re opinions are, or feel free to leave a comment.
I’ve seen some people’s comments talking about the amount of RAM that these pages can take up, so I guess “infinite” should be taken a little bit less than literal, but on the plus side, if you get bored and don’t want to read further, then you haven’t waited to load the long page with all of it’s content.
If you want to give it a go, have a look
this is cool and you can keep on scrolling forever looking at funky pictures of people.. but be careful.. don’t use infinite RAM!